Our history

The Story of Borsioli: Where Exclusivity Meets Timeless Luxury

Borsioli was born from an audacious vision—an idea that emerged in the heart of Dubai, where luxury and exclusivity are found at every turn. Inspired by the grandeur and sophistication of one of the world’s most iconic destinations, the founder Henrique Pereira had a unique realization: to create something that wasn’t just a product, but a symbol of distinction—something truly incomparable.

Borsioli’s concept is simple, yet powerful: minimalist pieces, crafted to exude elegance and refinement, with the highest quality in every detail. Watches and jewelry that are more than just accessories—they are statements of the person who wears them. Each piece carries a legacy of excellence while inviting exclusivity—an exclusivity you feel, see, and appreciate.

At Borsioli, we believe luxury isn’t about ostentation; it’s about subtle sophistication. It’s not about quantity, but about the uncompromising quality of materials, unmatched design, and flawless craftsmanship. Our pieces are made to last, to become a part of your story, with a presence that never goes unnoticed.

Wearing Borsioli is more than just putting on a piece—it's living the sensation of belonging to an elite class. It’s the unique feeling of knowing you own something that only a select few will ever have the privilege to possess—something that reflects your style, your personality, and above all, your refined taste.

Borsioli is for those who demand the best from life. For those who know that, in a world where everyone strives to stand out, true exclusivity lies in the details that few can notice but are immediately recognized by those with a discerning eye. Our pieces are for those who understand that true luxury is understated, yet immeasurable.

When you choose Borsioli, you're not just acquiring a product. You’re choosing a unique experience, an indescribable feeling of pleasure, and a symbol of status that transcends any fleeting trend. Because at Borsioli, luxury is timeless and exclusive. And by wearing it, you become part of that story.